What particular things do you plan in mind while designing a billboard for an outdoor advertisement? Even if you’re going to design a truck ad, or an outdoor display screen, what you focus on first? I think a creative message, right? We often call it copywriting which has to be creative, and it has to be effective enough to gain attention
Many people believe that content comes after a visual appearance, they only emphasize on visual look of outdoor advertising LED display assuming the billboard is decorated with appealing LED screen, and good lighting, then by-passers, and visitors notice that much rather inner content.
Agree, but I believe that both go hand in hand. Don’t forget the content is the king, thus it has to be equally effective as well. So, first I’ll tell you the rule of thumb. Here are some best magical words that can give your potential customer a good chance to comprehend it
Role of Content in Effective Outdoor advertisement
Let’s suppose you have 3.5 seconds to introduce your brand, and business to your client/ customers in such a way that it clicks them, and convince them to take action. They won’t have all time to go through all group of words and sentences written in your ad copy, few magical words are enough to catch their attention, they are;
- FREE, WIN, Bonus, Save Your Money! – if your service or product can fulfill their requirement in less budget
Example – Win Free Voucher with shopping within 3000k! only via — – – your brand name
- Quick, Now, Limited – if you want a quick response, don’t give them enough time to think. they’re called call to action words
Example – Flash 50% Sale on Cosmetic Brands, Order Now!
- Guaranteed! – the most emotional magic word that reveals your surety and concern towards them
Example – Avail Quality Guaranteed used electronics at the best price!
- Exclusive, Best, Ultimate – these are known as quality words, revealing the standard to which your brand belongs
Example – Exclusive collection of Winter wear is here!
- You & Your – they’re called personal magic words, help in creating a personal connection with your clients, visitors, whoever is your target audience
Example – Your satisfaction is our mission!
This is how the magic of some powerful words can do wonders in creating an effective advertisement copy. Now let’s move to exterior tips that can determine the efficiency of your outdoor ads:
Tips for Efficient Outdoor Ads
Choose the Right Location
The more eyeball your billboard will catch; the more chances of potential customers you’ll have! Choosing the right location for installing outdoor advertising display is much important. Each and every individual who takes the street ought to preferably have the option to see it with no block. There are incredible boards on roads filling no need.
This is to a great extent since it would be set at a vulnerable side. So pick the best area for your board to get clients
Keep it Short
Always remember that it just takes a second to catch people’s attention towards anything. Hence, your advertising display should be creative, and potent enough to convey a message in little time.
Be careful while creating your marketing ad. Use short and fewer words!
Add Graphics & signs
The use of 3D or the latest graphics is indeed an art, yet a powerful tool for grab high attention. Substitute long sentences with pictures to successfully impart your thought. Remember a greater number of signs than words for your announcement advertisement to make it look popular and striking.
Bulletins are generally implied for travelers, who are normally distracted with their undertakings. They don’t have the opportunity to relook or decipher your promotion.