Taxi digital advertising indicates using screen signs on top of and inside the taxi to bring ads in-stream media in image, text, and video formats. LED taxi screen is highly versatile and trending these days as they increase sales and is a potent marketing tool. Let’s look at these taxi top LED displays and how they are better than backlit crystal displays.
What is a taxi top LED display?
An LED taxi top or LED taxi screen is a dual-side flat panel display composed of an array of actual RGB color high brightness light-emitting diodes as pixels for a digital or video screen. The LED screen unit is fitted on top of a taxi rooftop and is motorized by the vehicle battery.
The LED screen can exhibit both static images and videos. Also, it can monitor and controlled remotely through a high bandwidth portable wireless network. The increased illumination of the LED pixels permits the LED taxi top show to be used outside where they are noticeable in direct sun exposure. In recent years, they have developed a very effective and efficient platform for on-the-move-digital advertising.
Is an LED taxi top display better than a backlit liquid crystal display (LCD) taxi top display?
An LCD taxi top screen is similar to an indoor TV or a processer monitor. It utilized liquid crystal pixels to screen an image or a video. LCD taxi tops displays are highly versatile with high-resolution displays but are not very bright. As people face problems viewing a shot due to the low brightness, many advertising industries prefer the LED taxi top screens.
Any display illumination is (or luminance) usually expressed by a numerical value of nits. A nit is a unit of the dimension of brilliance, or the strength of visible light, where one nit is equivalent to the equivalent of light from one candela per square meter (CD/m2)—the advanced number of nits, the positive the display screen. Formative the correct brightness for your use is extremely important. Standard brightness wants are 800 to 1,500 nits for indoor displays and 1,500 to 2,500 nits for indoor displays in low-intensity sunlight. For taxi top screens showing outdoors in direct or indirect sunlight, >4000 nits are suggested.
For an LCD taxi top screen, the illumination is around 2000 nits, while it can be more than 5000 nits for an LED taxi top screen. An image displayed on an LED taxi top screen is much positive and brighter than when the same image is shown on an LCD taxi top screen.
Liquid crystal screens are just like their name proposes because they comprise a liquid housed among two layers of glass. In warm climates or high temperatures, continuous, direct sunlight exposure of the LCD taxi top screen can affect the liquid crystal to boil and result in black blotching on display, an occurrence called solar clearing. As such, an LCD taxi top screen wants to remain below this hot point, which requires some multifaceted cooling mechanism. In a cold climate, low-temperature coverage of the LCD taxi top screen is why the screens freeze and rupture the LCD screen.
The current trend of the taxi digital marketing industry is to use LED taxi top screens as they are more robust.